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The story
I’ve been AFFoT (away from friends of type) for about 3 months now. That’s because I started working at a startup and we’ve got lots of stuff to make. It’s incredible how much can be done with the kind of focus this environment provides. In addition to working on product we’ve undertaken a rebranding, from Coursekit to Lore, and I am very lucky to have had the chance to lead the design process and make myself a logo.
At one point I was equating a network of learners to a network of trains, and I made this script which reminded me of the old rail brands before the 50s’-70′s when they all rebranded with modern identities. Seems fitting to share it here, today.
We made two fun little sites: one about the name, one about the design process.
Corner Store
We are pleased to announce our contribution with Design Museum London for #FontSunday. Although most of the content on Friends of Type is lettering we could not turn down an opportunity to participate. To make our challenge fun we decided to pick a theme for #FontSunday called ‘City Type’ in which we made letterforms that pay homage to the cities we dwell in. Of the four members of Friends of Type 3 of us live in Brooklyn. It’s only right to pay respect to the corner store bodegas that inhabit every block of this borough so colorfully with their signage.
In true #FontSunday fashion it is only appropriate to see how the rest of you type and lettering nerds will represent on this theme. Remember when you tweet an example of your work to include #FontSunday at the end of your tweet. Let the games begin!
Posted April 15th, 2012
Painted Ladies
We are pleased to announce our contribution with Design Museum London for #FontSunday. Although most of the content on Friends of Type is lettering we could not turn down an opportunity to participate. To make our challenge fun we decided to pick a theme for #FontSunday called ‘City Type’ in which we made letterforms that pay homage to the cities we dwell in. Since I live in San Francisco here is my city type called, ‘Painted Ladies‘. It pays homage to the decorative facades seen on many of the Victorian and Edwardian homes in SF.
In true #FontSunday fashion it is only appropriate to see how the rest of you type and lettering nerds will represent on this theme. Remember when you tweet an example of your work to include #FontSunday at the end of your tweet. Let the games begin!
Posted April 15th, 2012
© Friends of Type Contributors 2009-2013, All Rights Reserved.
This original work is for inspiration, not replication. Contact the Friends if you'd like to hire a friend, collaborate, host a workshop, or have us talk.
Colophon
- Author
- Aaron Carámbula designed and developed this site
- CSS3
- The sexiest parts of this site are enabled by CSS3
- Paper
- This site is not on paper, but if it were it'd be French
Design
- Futura PT
- The ParaType rendition of the design by Paul Renner
- Adriane Text
- A text typeface by Typefolio
- Type Hosting
- The above fonts are served up by Typekit
Typography
- CMS
- This site runs on Wordpress
- Javascript
- Jquery and Modernizr help make this site work
- Type Hosting
- The above fonts are served up by Typekit
Best of Portland
Digitized & Drawn by Jason Wong
Cover illustration for the May issue of Portland Monthly magazine. Big ups again to Michael Novak @ PM.
Posted May 1st, 2012