
For a Good Cause
An opportunity came up to help Mastercard’s Stand Up To Cancer initiative by developing a lettering headline for a banner in Times Square. The banner was used to help promote “The Priceless Table”. Guests who were lucky enough to reserve a seat via opentable enjoyed a course prepared and served by Marcus Samuelsson. All contributions made from the event were donated to the Stand Up To Cancer charity. Here’s a look at the exploratory phase for the main headline used on the banner.
RT @friendsoftype: Up now: For a Good Cause #GetTogether & @SU2C http://t.co/Vpa7ORd2r8 exploratory for @MasterCard’s #PricelessTable http:…
#StandUpToCancer dressed up a sign in #TimesSquare for a recent event http://t.co/11z2PPB7qv – beautiful #typography
@friendsoftype @SU2C @MasterCard love the typography! #flawless #priceless
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