Rad! 33
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Assemblage 1 of 7

A few weeks ago, over the course of a weekend, we designed and implemented a mural for BBDO New York’s office café.

Our homage to Lou Dorfsman’s Gastrotypographicalassemblage, we approached the 50 feet wide by 6 feet tall wallspace by dividing it up into 7 parts, each part having a different message on inspiration. A whole lot of chalk markers later, the wall was a surprise for BBDO’s Monday morning crowd. We couldn’t have pulled it off without the invaluable help of our good friends Bryan Haker and Mia Doerwald and copywriting by Sarah Crawford.

Above is the first of the 7 panels.

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