africa

toto

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A classic on 80s FM radio, these patterns are inspired by the wax print fabrics of West Africa.

L'Afrique de L'Ouest
The patterns are available as a card flats set here.

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Digitized by Jason Wong
Dated January 14th, 2010 and tagged , ,

8 Responses to “toto”

  1. Creativeroots - Design from across the world
    January 15th, 2010 at 4:45 am

    [...] classic on 80s FM radio, these patterns are inspired by the wax print fabrics of West Africa. via friendsoftype.com « Newfoundland and Labrador Tourism New TV Ad Ancient [...]

  2. Andre tufenkian
    January 15th, 2010 at 7:29 am

    This type is amazing, great job!

  3. V.
    January 15th, 2010 at 9:27 am

    Absolutely amazing patterns!

  4. idelsy
    January 15th, 2010 at 1:48 pm

    Ooo, Love it!

  5. Existing Visual » Friends of Type — toto
    May 26th, 2010 at 3:40 pm

    [...] via http://friendsoftype.com/2010/01/toto/ [...]

  6. Friends of Type — toto « perfectholiday brand design
    May 26th, 2010 at 3:43 pm

    [...] via http://friendsoftype.com/2010/01/toto/ [...]

  7. dp
    May 27th, 2010 at 9:10 am

    hey guys, is this a pretty blatant imitation of Jeremy Begel’s Africa type for the Fader… ?http://www.makingthingspublic.com/pages/The%20Fader.htm

  8. Jason
    May 27th, 2010 at 2:18 pm

    re: begel’s africa type for the fader, i wouldn’t say imitation since i hadn’t seen that issue before. the letterforms for toto came from type i did for a series of LOVE-themed cards and applied the west african patterns within them (both circa 07) while listening to an oldies radio station.
    i was probably more inspired by Non-Format back then but we know that the bold counterless trend has been around for quite some time now. maybe we were both inspired by same oldies station.

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